Image Source: Viacom 18 Motion Pictures
Akshay Kumar’s decision to release TEPK on 11th August is turning out great. It was the Independence Day holiday during this release date which was going to be give it a boost and if its 5th day box office morning occupancy is any hint, Toilet: Ek Prem Katha is going to be one of the biggest successful films of 2017.
Right from the first show of 5th day (1st Tuesday), TEPK’s morning occupancy is simply brilliant. The theaters are showing 65-70% occupancy for Toilet: Ek Prem Katha which is huge. Audience is enjoying the Independence Day holiday by watching this Akshay Kumar movie which is also rich in social message, vital to our country.
What’s even more exciting is that the film is getting a massive response from multiplexes as well as single screens, i.e. from Metro cities to small towns, everyone has accepted the film. In fact, UP, Delhi and Bihar are witnessing enormous footfalls.
With such an impressive hold in morning itself, this occupancy is only going to improve further as the day matures. Some shows are already going packed and the frequency of that will be increasing in evening shows. The fill rate overall for TEPK on 5th day will be 75-80%.
Needless to say, Akshay Kumar has brought back Bollywood from its struggling phase and he has once again proved why he is the most bankable and most consistent actor today in Bollywood. Remember this, Toilet: Ek Prem Katha has got mixed reviews but the crowd is loving it. It can mint the collection close to 20 crore on 5th day and will take the movie very close to 100 crore milestone.