Image Source: T-Series
Shivaay collections are now starting to drop. The film entered its 3rd week yesterday (3rd Friday) and there are different factors which are slowing its earnings. First of all, being a 3rd week, the appeal for the film is naturally average to low. Secondly, new releases Rock On 2 and Chaar Sahibzaade have occupied majority of the screens. Third factor is actually affecting the whole film business this week. Due to the demonetization of 500 and 1000 rupees notes, everyone is busy exchanging their old currencies at banks which is showing a very less crowd at theaters.
Also, people are avoiding going to cinemas and keeping the cash flow for daily household needs. Online payment companies are encouraging the audiences to use debit and credit cards but still the response for it is not impressive.
Shivaay collected approximately 60 lacs yesterday and total collections are in the range of 96 crore. By the end of 3rd week, the film is expected and should enter 100 crore club as next week, 2 more releases are lined up.
Shivaay stars Ajay Devgn, Abigail Eames, Sayyeshaa and Erika Kaar and it is directed by Ajay Devgn.