Image Source: T-Series
Ajay Devgn’s Shivaay collections have slowed down now. Being in the 3rd week, the collections are expected to see a drop and also the demonetization decision has affected the entire film business this week which is also showing a reduced response to Shivaay.
By the end of 3rd weekend, this Ajay Devgn directorial has minted approximately 97 crore. All eyes are set on when this film will enter the 100 crore club. The fact that Shivaay’s screen counts have decreased from last week due to the releases of Rock On 2 is affecting its collections and even this week, Force 2 and Tum Bin 2 are releasing which will further narrow down its screen numbers. The film still has a very good response at single screens. It is expected that the demonetization situation will be somewhat improved by now and people are preferring online payment to watch the movie so the financial hit for the film won’t be that much.
Shivaay is currently the 7th Highest Earner of 2016. It also stars Abigail Eames, Sayyeshaa and Erika Kaar. It is an emotional story of a father-daughter relationship.