One of the big Diwali releases have hit the theaters today, Secret Superstar. Being a Diwali holiday and week, the expectations are big. However, the morning occupancy for the movie is only decent. Of course, you expect a better response from an Aamir Khan involved film but this is his production with a small role, not a lead role.
Being a movie with a strong topic, the slow response in morning shows is obvious as these kind of movies pick up pace in evening as the reviews start coming. The morning occupancy for Secret Superstar on its 1st day is around 25%.
It is getting a majority of footfalls from Mumbai, Bangalore and South India. Today is Laxmi Pujan, so many families prefer to stay at home to enjoy the festival. Trade is expecting it will show a good rise in occupancy in afternoon, around 40-50%.
The reviews for Secret Superstar have been impressive and it has got a very positive word of mouth which will help in boost its collections in coming days. Even in evening, the crowd might not be there as Laxmi Pujan ceremony is generally in evening.
However, tomorrow will be the best day for Secret Superstar and it will show a tremendous growth across the country. Content driven films have done well in 2017 and this film has Aamir Khan brand name so it has very good prospects. Let’s see how the movie behaves at box office over the weekend.