Image Source: Red Chillies Entertainment
Box office is not kind for Shah Rukh Khan’s latest movie Jab Harry Met Sejal. The audience has simply stayed away from this romantic flick which is highly rare. Opening weekend of an SRK film has always been enormous, even for his films which didn’t do well ahead. But, JHMS seems to be struggling right from its first day.
Even Saturday failed to show any growth and now, things are becoming pretty difficult for it. Sunday’s occupancy is not telling any different story. The occupancy so far is very average, around 30%. It will need to show a big rise and footfalls in evening and night shows otherwise, the film is on the verge of being a flop at box office.
The bookings for evening shows are not healthy. Till now, the occupancy for the day is only 35-40%. Families and youngsters may come as the day matures but judging by its Saturday numbers, one can’t hope much. If nothing, at least a mild growth needs to be shown by Jab Harry Met Sejal if it wants to sustain in weekdays.
Another concern for the movie is that it is only getting a response from multiplexes, single screens are showing a poor response. If evening shows don’t pick up, the collections for 3rd day will be once again around 15 crore or even lesser. Trade is now not expecting a big growth but even 16-18 crore earnings on Sunday will be a good news for them.
The romantic story of Jab Harry Met Sejal has not made a connect with audience. Even the crowd who has seen the movie is not giving any positive recommendations. Films like these need good reviews from critics and they have majorly panned it.