Shah Rukh Khan’s Jab Harry Met Sejal is getting a positive response from the audience on its 1st day at box office. Its morning occupancy was 35-40% which is good and is among the Top 5 of 2017. However, afternoon shows have not improved much till now.
Jab Harry Met Sejal is a movie that has appeal in metro cities due to its urban narrative so multiplexes are its crucial and majority contributors. Cities like Kolkata, Delhi, Mumbai and south region are giving it a good number of footfalls.
Evening shows are getting booked rapidly. Night shows are already hinting towards packed theaters in some cities. Jab Harry Met Sejal will be witnessing an occupancy of 65-70% by the end of the day, and evening and night shows will be seeing a huge chunk of crowd from youngsters.
The reviews for JHMS are mostly poor and that is a concern as romantic films need positive reviews to sustain. So far, the audience recommendation is decent but not like that was evident during Raees. With around 3500 screens, Jab Harry Met Sejal can collect in the range of 16-17 crore on its 1st day.
Shah Rukh Khan has a massive fan base so if they show a huge crowd in metro cities till the end of the day, JHMS’ opening day prospects can be big. 20 crore opening day is not looking a possibility right now but it can touch 18 crore if it keeps growing.