This Friday release Ittefaq has done quite well at box office on its opening day. Released with a minimal buzz and negligible promotions, the strategy of the makers has worked really well as the movie has found the acceptance with audience.
Thriller films usually take a slow start as people wait for its reviews. With Ittefaq, the same thing happened. Its morning occupancy was low but as soon as the positive reviews began coming, the recommendation spread rapidly and a good number of crowd was evident in theaters from afternoon to evening till night.
On its 1st day, Ittefaq has collected 4.05 crore which is a good number for thriller on its opening day. The mystery of killer has won the attention of the crowd. Hollywood movie Thor: Ragnarok is getting an amazing response but Ittefaq is holding fairly with multiplex audience.
It will now look to grow today and tomorrow to get a strong opening weekend total. We have seen in 2017, content driven movies which are liked by people have sustained powerfully in weekdays so that will be expected from Ittefaq as well.
A 15 crore weekend will be a welcome earning for the film if it continues to trend. Directed by Abhay Chopra, Ittefaq stars Sidharth Malhotra, Akshaye Khanna and Sonakshi Sinha.