Toilet: Ek Prem Katha is Akshay Kumar’s second movie of 2017 and he will look to make this one also enter the 100 crore club. Being a socially relevant film, TEPK is becoming widely popular, first due to its unique title, then a well accepted trailer and songs.
In recent years, Akshay has done a lot of movies which are covering the topics vital to our country such as Airlift and Rustom and that’s why his already established reputation is growing exponentially. Toilet: Ek Prem Katha talks about the lack of toilets and the problem of open defecation in India.
With the trailer, audience is seeming highly interested for the film. It is clearly a mass population movie so from single screens to metro cities’ multiplexes, the crowd will be massive for this one. The trailer was unveiled way too early and afterwards, its songs, although good, are not that popular, so for a while, its buzz had decreased. However, Jab Harry Met Sejal is not doing well at box office and audience is disappointed which is going to benefit Toilet: Ek Prem Katha big time.
It goes without saying that Akshay Kumar is one of the biggest stars of Bollywood today. Fans have always turned up in huge numbers for his films from opening day, opening weekend to weekdays as well. It is also releasing on Independence Day weekend, hence the boost is there for it at box office.
The promotions of Toilet: Ek Prem Katha were done smartly with Akshay meeting Prime Minister Narendra Modi and UP CM Yogi Adityanath so its value has increased. TEPK has a lot of positives going on with it. Its opening day can collect in the range of 13-14 crore. Being a content driven movie, reviews and word of mouth will be crucial for it so that families can visit in weekend and it can grow. It is also declared tax-free in UP which is a good news for the makers.
Toilet: Ek Prem Katha will get around 3700 screens or even more as JHMS is not performing well. Also, response for it in single screens will be amazing.