Diwali – the grand festival season of India. Also, the most lucrative release date slot for Bollywood movies to capitalize on festive season and mint the maximum collections. That’s why film-makers announce their Diwali release dates even a year before to get the solo release. Sometimes, it works, sometimes it ends up in a clash.
Diwali is such a big occasion that it’s almost impossible to get a solo release as the opportunity to earn at box office during this time is tremendous. The population of 140 crore looking to have the best time, and watching a film with family-friends comes at top.
Since last 4-5 years, every Diwali, Bollywood has done a business of over 200 crore, sometimes by a single movie and sometimes, with 2 films. The big Diwali clash between Jab Tak Hai Jaan and Son of Sardaar in 2012 and Shivaay and Ae Dil Hai Mushkil in 2016 is well known to all. This also proves why Diwali is the most appealing release date destination for film industry.
Films like Golmaal Again, Krrish 3, Happy New Year, Prem Ratan Dhan Payo showed how big a movie can earn if it gets a great release in Diwali. All these films collected 200+ crore. Krrish 3 is still the Top Diwali grosser for Bollywood with 244 crore collections.
2018’s Diwali release Thugs of Hindostan has disappointed at the box office and has collected 124 crore so far. It was expected to go past 350 crore but it’s impossible for it now
Here’s the Box Office Performance of Bollywood Movies released During Diwali from 2011 to 2018:
Ra. One: 114.29 Crore
Jab Tak Hai Jaan: 120.85 Crore
Son of Sardaar: 105.03 Crore
Krrish 3: 244.92 Crore
Happy New Year: 205
Prem Ratan Dhan Payo: 210.16 Crore
Ae Dil Hai Mushkil: 112.14 Crore
Shivaay: 100.05 Crore
Golmaal Again: 205.67 Crore
Secret Superstar: 60 Crore
Thugs Of Hindostan: 125 Crore*
*Film still running in theaters