Ajay Devgn’s Shivaay is releasing this Diwali. The actor has decided to donate a part of his opening day collections to the families of Uri attack martyrs.
The Cinema Owners and Exhibitors’ Association have initiated a campaign to raise the funds for Uri martyrs. When they approached Ajay Devgn, he agreed to donate a part of his opening day collections to this fund.
The Association said, “As a part of our tribute to the soldiers who lost their lives defending our country at URI, the Cinema Owners and Exhibitors’ Association, Mumbai, unanimously decided that this Diwali, our members be requested to donate their share of the first day of any film they screen on Friday, 28th October 2016, to the family of soldiers who lost their lives defending our country at URI. We request all other cinema owners , cinema associations, multiplex owners and all distributors who are releasing their films this Diwali to join in the good work.”
Ajay Devgn agreed to this request and said in a statement, “I wholeheartedly support the fund raising for the family of the martyrs who lost their lives at Uri, defending our country. As the producer of Shivaay, I am pleased to announce that we shall match the contribution made by the members of Cinema Owners and Exhibitors’ Association.”
Shivaay releases on 28th October, 2016.