Neeraj Pandey’s Aiyaary has hit the theaters from today. Being a thriller from Pandey, the excitement for it in audience is good. It stars Manoj Bajpayee and Sidharth Malhotra in lead roles.
Aiyaary has witnessed around 20% occupancy in morning shows on 1st day. Thriller movies and content driven films tend to open slow and grow gradually as the day progresses and reviews begin to come in.
Aiyaary is a multiplex film and it has a competition from Black Panther at box office. However, its fill rate will improve in afternoon and evening shows.
Early reviews for Aiyaary are good to mixed. It will need a good word of mouth because thrillers don’t have a natural appeal in India, they become popular by recommendation.
Aiyaary is getting similar response in Mumbai, Delhi, Kolkata and Bangalore. It should open in the range of 4-4.5 crore. It has got 1754 screens in India and 396 screens overseas, totalling 2150 screens.